A very important and compelling campaign alerting parents to the risks of babies being suffocated by nappy sacks continues to be rolled out nationally.

At least 12 babies in the UK have died so far from suffocation after pulling nappy sacks stored in their cots, or near to where they had been put to sleep, to their faces. The thinness of the plastic makes it "cling" to the face when breathed in and young babies are unable to pull it away.

Preventing further baby deaths - how you can help

The City Council's Trading Standards Service continues to support the national awareness campaign. We will continue to help to make parents and carers of young children in Newcastle aware of the dangers posed by nappy sacks and encourage them to take the same safety precautions as they would with common plastic bags.

To avoid danger of suffocation and choking:

  • Always keep nappy sacks and other plastic bags and wrapping away from babies and young children
  • Never place nappy sacks in a baby's cot or pram.

Copies of the localised poster for the Safety Campaign have been sent out to all organisations including nurseries and schools across the City and anyone wishing to get a copy of the poster for their own premises should contact the Trading Standards Service on (0191) 2116121.

View the campaign poster. (pdf 954 kb)

For any information contact the Trading Standards Service, Directorate of Operations and Regulatory Services, City of Newcastle upon Tyne, Civic Centre, Newcastle upon Tyne, NE1 8QH.
Phone: 0191 2116121
Email: tradingstandards@newcastle.gov.uk

Page last updated: 
26 November 2018
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