How can we turn an ageing society into an opportunity rather than see it as a problem? That is one of the key questions being asked at a major conference to be hosted by Newcastle City Council later this month.
Experts from across the globe will descend on the Civic Centre on 17 October for the ActiveAge Summit, a one day event that explores how collaborative partnerships, cutting edge research and age friendly products and services are transforming ageing challenges into opportunities for jobs and economic growth.
Delegates at The ActiveAge Summit will hear how Newcastle has become world renowned for revolutionising the way we think about getting old and the opportunities that exist for business. The conference aims to build on Newcastle’s growing reputation for new ideas on how to get ahead in an ageing economy and delegates will hear first hand about the city’s work.
The summit includes an opportunity to visit the world’s first Campus for Ageing and Vitality on the city’s West Road and witness how healthcare, the voluntary sector, academia and business are working together to create products and services for healthy ageing.
Pioneering programmes such as AdvantageNewcastle which set out to explore how businesses in the North East can tap into the ageing marketplace bringing economic development to the region, will be explored alongside the work of leading global experts in ageing such as Massachusetts Institute of Technology’s Age Lab Professor, Joe Coughlin.
Beaming in from Canada via video link will be Dr Jane Barratt of the International Federation on Ageing who has been working closely with the World Health Organisation.
The Summit forms part of the ActiveAge programme – an active research consortium coordinated by the UK-based research consultancy BusinessLab and comprised of public, private and academic partners who collectively explore ways of meeting the social, physical and economic needs of an ageing population.
The ActiveAge programme has been funded by a range of organisations including Newcastle City Council, Microsoft Corporation, Newcastle Science City, The Health, Innovation, and Education Cluster, and The Institute for Ageing and Health.
Page last updated: 9 October, 2012