Help spread the word and build the international movement
The new international website for the growing global movement of Fairtrade Towns is buzzing with hundreds of members from around the world already.
What is Fairtrade?
The Johannesburg Earth Summit, 2002, highlighted the issue of poverty across the globe; there are currently 1.2 billion people living on less than a dollar a day, and over half the world's population living on less than two dollars a day. Although the Summit set global targets, it did not show any obvious route for the individual with a conscience.
Many consumers are aware that wealth is unequally distributed and that products from developing countries are often sold at prices that do not afford their producers a decent standard of living. Fair Trade aims to alleviate poverty and "humanises" the trade process - making the producer-consumer chain as short as possible so that consumers become aware of the culture, identity and conditions in which producers live.